London Collections Men -The first full men’s fashion week to be hosted in London, took place at the beginning of the year. It meant that menswear in the UK’s capital is no longer the poor cousin of the women’s wear iconic fashion week: time that was tagged onto the end of the spectacle when seemingly everyone else is packing away the main show. Instead, every major fashion capital of the world (except New York) now has a standalone event dedicated to men’s fashion. The Council of Fashion Designers in America appears to be more seriously working towards hosting its own event and the recent success of New York’s women’s fashion week should only strengthen the desire to catch up with the rest of the world. Men’s fashion is now being given the recognition it deserves, but what does this say about the way your average person is viewing his attire?
A few years ago, the idea of the ‘normal’ man using moisturiser or wearing concealer provoked a derisory response. Now, the idea of men not being committed to a daily beauty regime appears fanciful; they have skin too so why should they not look after it? Likewise, the ability to choose a clothing style from a broader (and more creative) offering seems natural in that it can only engender individuality and provide an easier means of expressing a distinct personality outwardly. It is ingrained in the Milanese that menswear should be afforded the same showcase status as women’s wear receives across the globe, and rightly so.
London Collections Men highlighted how creative menswear can be and represented a statement of intent to the fashion world. It tested the boundaries of what is acceptable for everyday dressing in much the same way as London Fashion Week does for women’s clothing and, in the process, will inspire thousands.
New York take note!read more