‘Washing’ denim in your freezer??
When I read that Levi Strauss & Company are now asking customers to freeze their jeans I thought it was for menopausal women, not to actually clean them to as the company believes save more water. A quick search of the internet reveals a lot of people who have tried this (and not being locked away by their other halves for insanity reason) haven’t really found it to be that effective at actually cleaning their jeans.
After all it won’t get stains out of it or muck and dirt but apparently does kill germs and removes smell. However some scientists dispute the claim that freezing jeans kill germs. Some people have frozen their fancy jeans, such as ones which have expensive effects and detailing which would be lost/ruined if washed in a washing machine and they report varying results.
Either way I think I will be laying off freezing my jeans for now, at the moment if I feel they need freshening up a bit then all I need to do is hang them outside for a couple of hours. Plus I don’t really like the thought of having jeans in my freezer nor do I think I have room.
Anyway the main reason for Levis stance on jean washing is because of concern that future water shortage threatens the company’s existence itself, by depleting the world’s cotton supply. So they will be sowing this message into all their clothing!
Apparently according to a New York Times report, on the advisory, it’s claimed that a typical pair of jeans takes about ’919 gallons of water’ to clean during its life cycle.
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